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The Importance of Professional Photography in Selling a Property - Sold Magazine.
Picture Perfect — take pictures that sell! The importance of photography in selling a property
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Do You Hire Professional Photographers?
I'd like to share with you some examples of homes photographed by REALTORS® and also by a professional photographer. These are not exaggerated examples for effect. Both of these homes were previously listed and expired. When I took over each listing, I had the homes photographed by a professional photographer, who also put together the virtual tour. The cost for the total package for each was less than the cost to run a photo ad in the local newspaper for two days.
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Make your property photos do the selling!
Trulia.com: Selling homes in this difficult real estate market is already hard enough. You don’t want to handicap yourself even further by failing to show off your listing in the best light possible.
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Make Every Pixel Count!
IN real estate, a picture can be worth more than a thousand words. Much, much more. When selling properties online, agents and Web designers say that the pictures buyers see of houses and apartments for sale are often the first — and sometimes the only — chance for a seller to make a good impression. Less-than-flattering pictures can turn buyers off and lead to lonely open houses.
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The Successful Combination of Photography and Real Estate
Pictures that are poor or less-than-flattering can turn buyers off, leading to fewer leads and offers. In real estate, good pictures - the right pictures - are worth more than a thousand words - they can be worth thousands of dollars.
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6 home-photo tips to draw buyers
Attractive images help entice buyers. Here's what to do to get pictures with pizzazz.
By Dana Mattioli, The Wall Street Journal
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Real Estate Listing Photos: Where to Draw the Line
A good listing photo can go a long way in helping you sell your home. Just don't make it too good to be true.
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Why good houses don't sell
When a house doesn’t sell as quickly as expected, it’s easy (for the owner anyway) to lay the blame on a soft real estate market, or a lousy selling season. After all, neither of those things are the seller’s faults, nor under the seller’s control. The fact is, though, that 90% of the time when a house doesn’t sell quickly, it’s due to problems that are within the control of the home’s owner. And that’s good news. It means that they’re fixable - and once they’re fixed, the house should sell quickly.
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In real estate, picture's worth a potential sale
"You've got that one chance to make your first impression," she said.
Since more than three-quarters of potential buyers turn to the Web first when they start house hunting, that first impression today is often made with the click of a mouse. A photograph can determine whether a potential buyer wants to see a home or not.
"When your photos are really good on the Web, it really attracts them in," said Patricia Choi, president and principal broker of Choi International of Honolulu.
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Sell Your Home — Fast - Smartmoney Magazine
Up to 84% of home buyers start their search online, according to the National Association of Realtors. Indeed, the Web has become such an important marketing tool that all the realtors we spoke with encourage their clients to hire a professional photographer, which can cost as little as $100, for their online snapshots. Think of it this way: If someone doesn't like how your home looks on the Web, he or she won't bother to make an appointment to see the property in person. Is that a risk you're willing to take?
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